Feb 15, 2018

Productivity in International sales campaigns

Many companies know that before launching an international sales campaign, they have to prepare themselves at the marketing and organizational level, even if they often underestimate the resources that need...

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Topics: Marketing, Management, Sales, Strategy

Mar 07, 2017

Sampling: a sales tool to study before initiating an international sales campaign

We know how the physical distances in trade between companies residing in different countries, especially if the geographical (and cultural) distance is significant, inherently generate distrust and a substantial hindering...

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Topics: Logistics, Marketing, Management, Sales

Jan 09, 2017

International Business Etiquette

or...in other words....What to know in order to be prepared to business meetings and negotiations in USA, Russia and South East Asia.   Often a subtle and delicate step in chasing...

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Countries: Russia, U.S.A., Malaysia
Topics: Marketing, Management

Oct 20, 2016

Lean or planned export?

It’s quite common that a small company begins to export randomly, thanks to a personal connection of an entrepreneur living abroad, the passage of a tourist who appreciates the products,...

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Topics: Management, Strategy

Oct 19, 2016

Getting Ready to Export: What To Do Before You Leave

For those who are looking to foreign markets for the first time or have only sporadically exported, there are many questions that may arise when deciding to take action with...

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Topics: Management, Sales, Strategy

Aug 30, 2016

Innovate the supply chain to increase competitiveness in international markets

In a context of highly competitive and increasingly dynamic international markets, companies can find in innovation a key factor for successful growth in foreign markets. Innovation can be pursued through...

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Topics: Logistics, Management, Sales, Marketing, Strategy

Sep 10, 2015

Physical and digital way to enhance the international trade

The digital revolution has triggered a new way to compete among enterprises, both domestically and internationally. Many entrepreneurs tackle the challenge by publishing a showcase of their business on the...

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Topics: Management, Sales, Marketing, Strategy

Jul 19, 2015

Tackling Export Projects: To Make or Buy ?

Let’s say a company has never exported before, and it would like to start. Or, maybe, it has a few customers in foreign markets, but the sales are sporadic and...

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Topics: Management, Marketing, Strategy

Jun 01, 2015

The choice of a supply chain in an export project

Intermediaries stake their economic claim by serving a vital role in between the producers and consumers of a product. Although at first impression they may appear as simple transmittors who...

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Topics: Logistics, Management, Sales, Marketing, Strategy

Apr 30, 2015

Incoterms 2010 - International Commercial Terms

The Incoterms rules (International Commercial Terms) are a codification of worldwide recognized terms widely used in commercial transactions. They clearly define every right and duty to the various competent legal...

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Topics: Logistics, Management, Tax & Customs, Sales